Effective School Marketing and Communications
May 14 - 15, 2015
Bangkok, Thailand
Workshop Feedback
The data below is summarized from quantitative data on the Workshop Evaluation Form distributed at the end of the workshop:
The workshop provided me with helpful ideas
Agree - 96%
Disagree - 4%
The workshop provided me with skills/knowledge that I can use in my role
Agree - 98%
Disagree - 2%
The workshop met the outlined objectives
Agree - 94%
Disagree - 6%
I would recommend this workshop to other colleagues
Agree - 92%
Disagree - 8%
Registering for the workshop was easy
Agree - 98%
Disagree - 2%
Online communication prior to the workshop was good
Agree - 82%
Disagree -18%
Given below is a compilation of participants' response to the following query on the Workshop Evaluation Form:
"Theory/Skills acquired from the workshop that you can use immediately"
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Keeping the information stream lined and precise
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Creating a welcoming and comforting 'sales' area
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Adjusting our sales technique to suit each visiton
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Think outside the proverbial box
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Refocus communications with parents - E news
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Mindful of addressing the disconnects
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Ideas about managing social media messages
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The flow of how we do things
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Evaluate our text heavy website
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Get our stakeholders involved
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Story telling
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Brand managment
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Cohesiveness
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New platforms to promote my schools
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Adding value to my school's brand
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Actionable items to start next week
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Realistic, practical instead of what we should be doing
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Reputation Managment
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Who are the ads for? Current parents
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Rethinking/reworking the voice of the school - students
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Look at other industries for ideas
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Ten faces of innovation
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Cycle of relationships
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The admissions cycle
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Simplification of our message/story
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Streamline website
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Use of humour and surprise in marketing
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Keep story simple and consistent