Effective School Marketing and Communications

May 14 - 15, 2015

Bangkok, Thailand

Workshop Feedback

 

The data below is summarized from quantitative data on the Workshop Evaluation Form distributed at the end of the workshop:

 

The workshop provided me with helpful ideas

Agree - 96%

Disagree - 4%

 

The workshop provided me with skills/knowledge that I can use in my role

Agree - 98%

Disagree - 2%

 

The workshop met the outlined objectives

Agree - 94%

Disagree - 6%

 

I would recommend this workshop to other colleagues

Agree - 92%

Disagree - 8%

 

Registering for the workshop was easy

Agree - 98%

Disagree - 2%

 

Online communication prior to the workshop was good

Agree  -  82%

Disagree -18%

 

 

Given below is a compilation of participants' response to the following query on the Workshop Evaluation Form:  

"Theory/Skills acquired from the workshop that you can use immediately"

 

  • Keeping the information stream lined and precise

  • Creating a welcoming and comforting 'sales' area

  • Adjusting our sales technique to suit each visiton

  • Think outside the proverbial box

  • Refocus communications with parents - E news

  • Mindful of addressing the disconnects

  • Ideas about managing social media messages

  • The flow of how we do things

  • Evaluate our text heavy website

  • Get our stakeholders involved

  • Story telling

  • Brand managment

  • Cohesiveness

  • New platforms to promote my schools

  • Adding value to my school's brand

  • Actionable items to start next week

  • Realistic, practical instead of what we should be doing

  • Reputation Managment

  • Who are the ads for? Current parents

  • Rethinking/reworking the voice of the school - students

  • Look at other industries for ideas

  • Ten faces of innovation

  • Cycle of relationships

  • The admissions cycle

  • Simplification of our message/story

  • Streamline website

  • Use of humour and surprise in marketing

  • Keep story simple and consistent