Effective School Marketing and Communications

May 14 - 15, 2015

Bangkok, Thailand

Workshop Feedback

 

The data below is summarized from quantitative data on the Workshop Evaluation Form distributed at the end of the workshop:

 

The workshop provided me with helpful ideas

Agree - 96%

Disagree - 4%

 

The workshop provided me with skills/knowledge that I can use in my role

Agree - 98%

Disagree - 2%

 

The workshop met the outlined objectives

Agree - 94%

Disagree - 6%

 

I would recommend this workshop to other colleagues

Agree - 92%

Disagree - 8%

 

Registering for the workshop was easy

Agree - 98%

Disagree - 2%

 

Online communication prior to the workshop was good

Agree  -  82%

Disagree -18%

 

 

Given below is a compilation of participants' response to the following query on the Workshop Evaluation Form:  

"Theory/Skills acquired from the workshop that you can use immediately"

 

• Keeping the information stream lined and precise

• Creating a welcoming and comforting 'sales' area

• Adjusting our sales technique to suit each visiton

• Think outside the proverbial box

• Refocus communications with parents - E news

• Mindful of addressing the disconnects

• Ideas about managing social media messages

• The flow of how we do things

• Evaluate our text heavy website

• Get our stakeholders involved

• Story telling

• Brand managment

• Cohesiveness

• New platforms to promote my schools

• Adding value to my school's brand

• Actionable items to start next week

• Realistic, practical instead of what we should be doing

• Reputation Managment

• Who are the ads for? Current parents

• Rethinking/reworking the voice of the school - students

• Look at other industries for ideas

• Ten faces of innovation

• Cycle of relationships

• The admissions cycle

• Simplification of our message/story

• Streamline website

• Use of humour and surprise in marketing

• Keep story simple and consistent