Effective Admissions and Enrolment




Dr. David Willows

Director of Admissions and Advancement
International School of Brussels



Workshop Overview

The admissions office performs a critical, connected function in the life of an international school. The admissions professional is responsible for communicating a learning vision to prospective families, administering a complex and efficient process, meeting clearly-defined enrolment targets, as well as managing a set of relationships both inside and outside of the school. 

This workshop will provide participants with a tool kit for managing a successful admissions office that supports the learning vision and mission of the school.


Workshop Goals

Participants will:

  • Consider the role of the admissions professional as a storyteller for the organisation

  • Share knowledge about how families evaluate and select international schools

  • Reflect on how the admissions office can influence the family decision-making process

  • Redefine admissions as a learning event

  • Think about the way in which policy can bring clarity and simplicity to complex procedures

  • Develop strategies for managing difficult relationships

  • Understand the role of data and the importance of performance indicators in enrolment management

  • Talk about some of the day-to-day challenges of running an admissions office

  • Discuss the future of school admissions, based on current trends


Implementable Skills

Following the workshop, participants will return to their schools with:

  • A set of practical guidelines and best practices in the field of international school admissions

  • A personal and department-wide growth plan


Workshop Agenda

9:00-10:30 Introducing Admissions: Where are we now and where do we want to be?
10:30-10:50 Coffee Break
10:50-12:30 What is the role of the international school Admissions Office?
12:30-13:30 Lunch 
13:30-15:00 How can we understand our customers and master the art of selling?
15:00-15:15 Coffee Break
15:15-16:00 How do we ensure that our policies and procedures make sense?

9:00-10:30 What are the challenges we face?
10:30-10:50 Coffee Break
10:50-12:30 How do we know we are being successful?
12:30-13:30 Lunch 
13:30-15:00 What is the future of international school admissions?
15:00-15:15 Coffee Break
15:15-16:00 Concluding session: What do I plan to do next?

























Workshop Reservation Form










Feedback from previous workshop held in May 2015



  • Business Managers 

  • Heads of School

  • Admissions  Officers

  • Officers Alumni & Development

  • Communication Officers



July 29 - 30, 2016



9.00 am - 4.00 pm



Marriott Sukhumvit Park Sukhumvit Soi 24 

Bangkok ,Thailand



Click here




(for 2 or more participants registering together)

USD 620/ Baht 22,200 per participant



USD 690 / Baht 24,700 per participant



July 21, 2016  







Workshop Coordinator

Mr. Navin Pawa 





Phone (Thailand)

081 701 6843;

081 846 5770 
(replace '0' with '66' for international calls)